Anjani Amriit Shares 5 Bold Moves To Being A Confident Business Owner

The Five Bold Moves To Being A Confident Business Owner

As a corporate lawyer turned business owner and mentor, I have learned many lessons about what it takes to cultivate confidence as a woman in a man’s world. In my experience, without confidence in their own abilities, women fall short when it comes to leadership, growth and accomplishing their business goals.

Research carried out by Dr. Russ Harris revealed a ‘confidence gap’ when it comes to men outperforming women in business, despite women performing better academically. Engaging in self-promotion can often feel sleazy and uncomfortable for women business owners. It goes against all our conditioning as caregivers.

How To Become A Bold, Confident Business Owner

Be Yourself

Embrace what makes you different. Remember, it is your distinct perspective that allows you to bring fresh ideas and innovation to the business world. Spend time discovering your authentic self and unique voice and speak out. Never let timidity be mistaken for humility. The success you seek is to be found in your imaginative unique approach to your business. These are powerful assets that will command respect and admiration and bring you the success you seek for being exactly who you are.

Don’t Believe The Hype

Society often expects women to be nurturing caregivers rather than assertive and ambitious leaders. It is crucial not to judge yourself based on other people’s standards. Throughout my career, I was consistently told that I was too emotional. I didn’t tolerate it then and refuse to do so now. Success is not a one-size-fits-all concept. Each woman’s journey is unique, and it is up to you to define what success means and looks like to you personally. Let go of the need for external validation and trust in your own capabilities and instincts. Embrace your emotions, leverage your strengths, and pave the way for your own success, on your own terms.

Put Yourself First

Prioritising self-care is an essential aspect of nurturing your overall well-being and cultivating self-confidence. It goes beyond indulgence or pampering; it is a deliberate practice that empowers you to show up as your best self in your business. It is not a selfish luxury but rather a necessary investment in your own growth and success and that of your business. It allows you to recharge, rejuvenate, and gain clarity, which ultimately boosts your self-confidence.

Start by carving out moments in your day for activities that bring you joy, relaxation, and nourishment. Whether it’s practising mindfulness, engaging in hobbies, connecting with nature, or simply giving yourself permission to rest, make self-care a non-negotiable part of your routine. By nurturing your self-confidence this way, you equip yourself to navigate challenges, make sound decisions, and thrive in your business.

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Cultivate Your Own Cheer Squad 

You are the average of the five people you spend most of your time with. Consider who they are and whether you need an upgrade. Your self confidence can only grow stronger with an inner circle that embodies confidence and authenticity, and recognises and acknowledges your achievements.  Surround yourself with a supportive network of friends, mentors, and like-minded individuals.  Seek out role models who embody confidence and authenticity and let it fuel your own journey towards becoming a bold and confident business owner.

Practice Bravery

My experience of almost two decades of growing my business and mentoring other women business owners, has shown me that self-confidence doesn’t always come naturally. It is a process of self discovery and growth that can be developed and strengthened over time through small acts of bravery.

It starts with stepping out of your comfort zone and embracing your fears. It’s about taking those small, incremental steps towards your goals, even when they seem daunting or unfamiliar. Each time you push past your fears and doubts, you create a ripple effect that builds a reservoir of self-belief and confidence.

Challenge your limiting beliefs and self-doubt, take risks, face challenges head-on, and celebrate your successes along the way. Self confidence is not a destination but a continuous journey of personal evolution.

If you had ten times more confidence, what would you do differently in your business today?

Share your thoughts in the comments below. 


About The Author

Anjani Amriit is a passionate advocate for empowering women and promoting authenticity in leadership and business. A TEDx speaker, best-selling author and sought after mentor, with a background in Western business and Eastern philosophies, she combines her personal experiences with professional expertise to help women lead with confidence.

Through her work, Anjani aims to inspire and uplift others, fostering a community of confident and authentic women business owners and leaders to evolve the business world and create positive change.

To find out more about Anjani visit:

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