Why the Small Publisher May Have an Advantage the Big Publisher Can’t Buy
A small publisher cannot outspend a global media company. But does it need to? Large media organisations have reach, established...
Month: November 2026
The Internet Has Made Publishing Easier. It Hasn’t Made Being Read Easier.
Publishing has become astonishingly easy. Getting someone to care has not. A person can now launch a website, distribute a...
The Best Negotiation May Be the One Nobody Notices
A negotiation can succeed without either side feeling that it has won. In fact, the moment one person starts celebrating...
